Enhance Northern Romanesque and differentiated tourism product quality through maximum cooperation between the public and private initiative to strengthen its spread through new technologies and encourage their promotion both domestically and abroad are the main areas action to seat Romanesque north as a reference tourist landmark national and international level . This is the main conclusion reached in the meeting held at the headquarters of the Fundacion Santa Maria la Real, which has been attended by the Vice President of the Provincial Council, Ana Maria Asenjo , the Delegate of the Board in Palencia , Luis Domingo Gonzalez , the Mayor of Aguilar , Maria Jose Ortega , tourist agents , representatives of restaurants and catering establishments in the region .
” Heritage is not a burden for administrations, quite the opposite. We received a cultural heritage and heritage of great value that represents one of our main economic resources , generating employment and development , “said the Director General of Tourism, who has said that by the Camino de Santiago and the Real World Heritage , ” the Romanesque is one of the landmarks and most popular tourist icons of Castile and Leon , an outstanding product of prestigious national and international level ,” he added .
In this line , Ramirez Utrilla noted that in line with the overall strategy of the Ministry of Culture and Tourism, will work on external dissemination of Cultural Tourism , Northern Romanesque brand , ” promoting it at trade fairs , professional meetings and markets and operators from Germany , France , Italy , Portugal and Central Europe, among other destinations . “
Structuring the territory and generate activity .
For his part, the Director of the Fundacion Santa Maria la Real, Juan Carlos Prieto , offered the paper ” tourism initiatives around Northern Romanesque ” , which explained that the intervention plan has launched a new model of heritage management , which are not designed restorations point , but a comprehensive intervention in the heritage of an entire territory . ” The early years of the Plan focused on technical projects of restoration of the 54 churches. Now with the work carried out , the plan progresses and specializes in the dissemination and promotion of North Romanesque as a cultural and tourist product quality, with the economic activity generated in parallel and complementary , with that for the territory , creates employment and population is fixed , “said Prieto.
New Technologies and Social Networks .
Under this philosophy , in recent years they have organized various cultural activities and promotion around Romanesque north that have resulted in a greater benefit of the region . “They have held training courses, educational workshops, guided tours , dramatized tours , gastronomic , etc. . This has helped people from all over Spain and even abroad have traveled far, have stayed at the local places , have opted for gastronomy and trade in the region . In this line we must continue working , “added the Director of the Fundacion Santa Marila Real, who has also encouraging to continue working with the maximum collaboration with government , specialized agents in the sector and owners of establishments settle in rural areas. ” The innovation, new technologies and social media can be the best tools and partners to work on promoting Northern Romanesque exterior , to increasingly better known and appreciated ,” he concluded .